Post Mailing versus E-Mail Marketing – a surprise

In Canada, cannabis is legalized, in Germany is already the question of a positive evaluation unauthorized advertising. What happens next when it comes to email marketing?

BildWalldürn, 08.11.2018 – Post mailing or e-mail marketing?

The good old sales letter has not been going strong. small prices, great effect – Post-mailing is a classic tool in the marketing mix. What advantages does the direct mail as opposed to e-mail marketing?

For many years, you always hear, what great benefits email marketing has and especially how inexpensive the e-mail marketing is. This, however, is only true at first, very superficial glance. The legal barriers to e-mail marketing were increasingly raised in recent years, The most recent example is the DSGVO. Even existing customers may no longer be easily contacted via email now, this one needs an explicit consent.

Head shaking solve it regularly seemingly quixotic court decisions. recent example: A company was sentenced, because his customers, who had an order with the company, the bill had been sent to by e-mail, and had asked in this e-mail to a positive evaluation. Lt. View of the court has been producing this request unreasonable harassment within the meaning unauthorized advertising is (Details on the judgment can be found on the net). To this end, one can only say: Such customers do not need a man.

Nevertheless, companies have to deal with this issue. even small “error”, which can not be seen from a business perspective as such, can lead to costly and time-consuming litigation warnings. They envisage inevitably the question of the alternative. In Germany, the sales letter or the Post's- or direct mailing a popular marketing tool in all industries. What makes the direct mail so popular, and especially today again so valuable?

Cost benefits and low leakage

is first the postal mailing an affordable alternative. With a good text, a stamp and an envelope, it is actually already done. Ads are significantly more expensive. In addition, the company must have no consideration on display dates. Particularly well the post-mailing is for introducing new products or the reference to events. Of course, this may be an electronic cover letter via e-mail also, However, here are high expectations, when you are allowed to send to your customers such letters. As a rule, you need to separate, explicit consent, the customer relationship alone is usually not sufficient to from.

With direct mailing you must therefore worry at all and additionally there is the advantage, that is to be expected with little wastage, because the recipients has been specifically selected.

Cold canvassing and value

Another advantage of direct mailer, as opposed to email marketing is the possibility of cold-canvassing. The employer must write to people or potential customers directly. There are hardly any restrictions. A classic letter acts much higher quality than an e-mail. Especially in the digital age, many people find pleasant. An email can quickly end up in the spam folder. Here are the so-called. Indicators such as delivery rate, Open rate and click rate quite interesting. On closer examination for the first time with this subject can be downright shocking, how few messages actually seen by the customer and read.

Legal disadvantages of e-mail marketing

The Internet should no longer be considered legal vacuum. As well as the e-mail letter must follow rules, otherwise it can quickly be prohibited for the purposes of unfair competition. The new privacy regulation provides further changes, which also relate to the e-mail marketing. There must be a demonstrable consent of the recipient. In addition, the entrepreneur has the e-mail address received even, and he can only promote its own products. The potential customer must always have the option, to contradict. This is not necessary with the postal letter. So if you are looking for a clever marketing action in the digital age, then pick up the postal mailing.

Letter shop with a lot of experience

So the good old postal mailing also in the digital age fully justified. The Lettershop.de is the right partner for post-mailing. The long experience and wide range of services make the lettershop your reliable service. The Letter Shop stands for quality and reliability, when it comes to print products. We take care of your print shipping, Transportable, Direct mail and more. let us know, how we can bring your messages easily and well to the man.

Responsible for this press release:

Lettershop.de – pwp print work pepper GmbH
Mr. Anton Pfeffer
Horn Str. 29
74731 Walldürn
Germany

fon ..: 06282-9390
web ..: https://www.lettershop.de/
email : info@lettershop.de

Lettershop.de is one of the first full service letter shops in the market with over 25 Years of experience and offers its customers a very comprehensive range of services, so that a company's complete mailing- and Logistics of advertising material obtained directly from a single source. This saves time, money, Nerves and leads to a professional appearance. In the more than 25 Years of existence a lot more complex requirements were handled. Die Kunden des Lettershops profitieren davon in optimierten Abläufen und professionellem Auftritt.

Press contact:

Lettershop.de – pwp print work pepper GmbH
Mr. Anton Pfeffer
Horn Str. 29
74731 Walldürn

fon ..: 06282-9390
web ..: https://www.lettershop.de/
email : info@lettershop.de