Decision makers in pharmaceutical- and achieve effective medical

Great communication challenges for product launches in the medical field

BildIsmaning / Mittelbiberach, February 2019 – to bring special medication for narrowly defined applications on the competitive market, requires a well thought out communication strategy. With two preparations for intensive- and emergency medicine has Amomed Pharma GmbH started with headquarters in Ismaning a launch in German hospitals. At the forefront are the unique features of the preparations and the benefit to the patient. The dialogue marketing for the launch has Amomed to a partner with extensive experience in the medical field, outsourced medical and pharmaceutical products and to the agency Saupe Communication brought on board.

For the Amomed Pharma GmbH, the marketing agency Saupe Communication developed a multi-concept, to provide for the launch in Germany awareness and acceptance of the new products. “We are specialized for years on, business-to-business communications for companies in the pharmaceutical- to design and medical technology successfully – especially in the lead generation. Especially in this challenging industry shows, that a multimedia approach to addressing the target group is promising. The more complex the issue, even more important is a personal contact with the decision makers”, said Michael Saupe, Manager of the agency Saupe Communication.

Pharmaceutical distributor relies on external marketing support
In intensive- and emergency medicine doing it daily, to save lives. threatening situations, such as acute cardiovascular problems or septic shock are responsible for numerous deaths in the hospitals and on the list of leading causes of death in the world in third place after heart attack and stroke. Thomas Soukop , Managing Director Amomed: “At first we were skeptical, whether the multimedia approach would actually make a difference in the introduction of products in Germany. But the results in the course of the campaign have convinced us.” The two preparations “Please use” for the treatment of septic shock and “Rapibloc”, an ultra-short acting, cardioselective beta blockers, the pharmaceutical distributor Amomed launched two launches in the German market, expanding its portfolio to ten agents.

Multimedia marketing use leads to success
the communication- and marketing agency Saupe from Mittelbiberach with representative offices in Stuttgart, Munich and Berlin has analyzed studies, they show, that the first six months after the launch have a disproportionate influence on the peak sales of a product. Also a success in key markets like the US, Japan or Germany was therefore very important. Michael Saupe: “Specialty products are currently the world's drivers of growth in the medical field, Medical and pharmaceutical. The companies grappling with new communicative obstacles to product launch – to identify the decision makers quickly and to reach and generate valuable leads is the essential criterion for the success of an integrated marketing campaign.” For the Amomed Pharma GmbH, the marketing concept worked: “We are convinced, that it is important, to leave the beaten path. The contacts, caused by multimedia use, we can deliberately build. We are currently planning more campaigns with Saupe Communication”, so the interim report by Sonja Kupka-Wolf.

Larger budgets for dialogue media trend
Dialogue Marketing Monitor the German Post AG 2018 confirms the trend: “Currently, the dialogue marketing backed by an increase of 4 Percent above average will and with an increase of 0,7 Billion euros to the growth engine of the advertising market”, is it because. Thus, although the Webebudgets the company remained unchanged, but there is a shift of the center in the direction of the dialogue media. Michael Saupe: “to be economically successful with new product launches, is increasingly specialized medical, Medical and pharmaceutical market challenges. Targeted communication and making full use of all available channels can determine success or failure.”

Responsible for this press release:

Saupe Communication GmbH
Herr Michael Saupe
Industriestraße 36 -38
88441 Mittelbiberach
Germany

fon ..: 07351-1897-0
web ..: http://www.saupe-communication.de
email : kossack@saupe-communication.de

Saupe Communication is one of the most well-known full-service agencies Baden-Württemberg. Originally founded as an advertising agency, Saupe Communication is developed since it was founded in 1987 to a full-service agency for online marketing, Webdesign, Messemarketing, Marketing communications and website programming.
The portfolio includes strategic B2B campaigns for customer acquisition professional consulting in marketing and sales, Corporate Design solutions for businesses, Point-of-sale marketing and social media marketing campaigns.
In cooperation with its subsidiary Saupe Telemarketing Saupe Communication develops strategic marketing solutions, offering in this way an individual sales mix of telemarketing, Printmarketing, Direct marketing and online marketing.
Knapp 40 B2B expert on strategic marketing in B2b deal daily with the challenge, Companies in their sales- and to support marketing strategies professionally and competently. The focus is on the areas of life sciences, IT and capital goods.

Press contact:

Saupe Communication GmbH
Herr Michael Saupe
Industriestraße 36 -38
88441 Mittelbiberach

fon ..: 07351-1897-0
web ..: http://www.saupe-communication.de
email : kossack@saupe-communication.de